24 March 2019

00:00:00 (GMT+5)

Tashkent +13,5 °C

In focus
12 Feb  2019 1179

What is unique about Jizzakh's logo?

The Tashkent-based Artógraph design studio commissioned by the National Agency of Project Management presented a version of a new brand identity concept for the Jizzakh region.

According to the developers, the sign carries a deep semantic meaning. The logo and design identity of the Jizzakh region should become an integral part of the region.

The authors also propose not to stay on one logo of the region, but to adapt it to the individual images for the largest cities in the region, reflecting their characteristics of each individual region. Districts can use them for their own purposes, for example, in marketing communications that attract attention.

Although the quality of the presented logo can be argued, reviewed skeptically or compared with already existing global brands, it still looks fresh, bold and unusual, and presents a new fresh look.

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